Client’s Request

The client seeks a strong marketing strategy that highlights the app's ease of use, personalization, and innovative AI-driven learning. The goal is to attract users of all ages and backgrounds while positioning Chordie AI as the go-to platform for accessible and enjoyable guitar learning. Key messaging will emphasize inclusivity, playful learning, and the joy of achieving personal musical milestones.

Chordie AI

Product

USA

Market

Education

Category

Creative Producer

Role

Branding Style

Chordie AI embodies an inclusive, playful, and inspiring personality. It positions itself as a revolutionary tool that makes learning guitar accessible and enjoyable for all. By leveraging AI, Chordie AI focuses on helping users learn their favorite songs in a simple, gamified, and emotionally uplifting way.


The brand promotes creativity, curiosity, and confidence, ensuring that music learning is never boring or overwhelming.

Entertainer

Caregiver

Black

Montserrat

ExtraBold

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Competitors

Competitors include other music learning platforms, such as Yousician, Simply Guitar, and Fender Play. These apps offer guitar learning tools but often lack Chordie AI's level of personalization, emotional engagement, and gamified interactivity. Chordie AI differentiates itself by combining advanced AI technology with a fun, supportive, and inspiring approach that allows users to play songs they love from day one

Competitors include other music learning platforms, such as Yousician, Simply Guitar, and Fender Play. These apps offer guitar learning tools but often lack Chordie AI's level of personalization, emotional engagement, and gamified interactivity.


Chordie AI differentiates itself by combining advanced AI technology with a fun, supportive, and inspiring approach that allows users to play songs they love from day one

Simply Guitar

Yousician

Ultimate Guitar

Monster Chord

Know Your Audience

Beginner Guitarists

People who have always wanted to learn guitar but found traditional methods too difficult or intimidating.

Busy Adults

Professionals or parents looking for an engaging and fun way to unwind through music.

Global Learners

People of diverse cultural backgrounds, aiming to play music that resonates with their heritage

Packaged by Dedication

These works demonstrates my ability to translate brand values into impactful marketing strategies, ensuring clarity, engagement, and alignment with user needs. It reflects my skill in storytelling, audience analysis, and delivering solutions that position a product as both user-centric and market-ready.

Reached

The chart highlights significant improvements across key performance metrics, showcasing the impact of optimized content strategy and audience engagement techniques.

CTR

Thanks to a compelling content hook and strategic calls-to-action, CTR improved to 14%, driving stronger audience engagement.

14%

Hook Rate

By delivering impactful opening visuals and messaging, the content achieved a 45% Hook Rate

12%

95%

Sticky Rate

Through engaging storytelling and well-paced content, the video reached a 95% Sticky Rate, keeping viewers engaged until the very end.

ROAS

Optimized targeting and content strategy led to a 6% ROAS, efficiently turning ad spend into measurable revenue growth.

24%

Thank You for Scrolling Allong!

feel free to contact me.

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CV

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